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Hi I'm Lisa Hopkins, Director of Product Marketing for Sybase IQ , the world's leading column-based analytics server. Today Id like to introduce you to Sybase IQ 15, the smarter analytics solution for what we call data aggregators. Sybase IQ has a long proven record of delivering remarkable results to companies whose mission in life is to bring together vast amounts of industry or society wide data from all available sources and offer that data and analytics as a service to their clients. They service information hubs whether you are looking for all the data available on consumer buying behavior across 22 countries or mortgage details on every property in the US, or things like the affects of global warming or treatments of diseases, you can see data aggregators require extremely powerful, yet cost effective analytic solutions that allow them to deliver faster, highly accurate analytics to all their clients or maintaining their profit margins to keep their business thriving. The good news for data aggregators is that the demand for data driven insights has gone way up recently. Clients are more aware than ever of the importance of making data driven decisions. The winners here are going to be the companies that can deliver the fastest, most consistently accurate analytics, to reduce the risks of business failure, and to find ways to survive and thrive. To meet these challenges, more data aggregators are turning to Sybase IQ 15, the worlds leading column-based analytics server. Sybase has worked with over 75 data aggregators from around the world and we understand what is required to fuel this dynamic market. With its patented column-based architecture and innovative new features, Sybase IQ 15 delivers extremely powerful, yet cost effective analytic solutions. Sybase IQ 15 delivers the speed and flexibility to retain your current clients and attract new clients. With shockingly fast response times to an unlimited number of subscribers, sending highly complex queries to any amount of data, anytime, even over the web, and the power to build and test more accurate predictive models and data mining solutions faster, and the security to protect your valuable assets. Our customers have told us that running their analytic services on traditional row based databases is like entering a delivery truck in a grand prix race, its just not what it was designed to do, transactions vs. analytics, you need a ton of tuning and dba resources to make that perform. On the other hand, using hardware oriented data warehousing appliances is the brute force approach to analytics, its like strapping 30 to 50 additional jet engines onto a 747 to get it there faster. It just doesnt make economic sense. Sybase IQ 15 is the only analytics server that delivers dramatically faster, more consistently accurate analytics to all your users, from all your information, on your terms. So if you want to provide dramatically faster analytics services to your clients and maintain the highest profit margins you really owe it to yourself to go to www.Sybase.com/IQ and check out Sybase IQ 15, the smart approach for powering the analytics you need to deliver and win.
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43:41Handling Big Data with Sybase IQby mlogica220 views
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