EuroPCom 2011 - Keynote speech by Simon Anholt

Dynamic keynote speech delivered by Simon Anholt at the Opening Session of EuroPCom 2011.

Simon Anholt is an independent policy adviser working with Heads of State and Government and with national or regional administrations to develop and implement strategies for enhanced economic, political and cultural engagement with other countries. As a keynote speaker for EuroPCom 2011 he pointed out what the EU should do to regain its communication 'sense of purpose' in the 21st century.

EuroPCom gathers communication managers and senior experts of local, regional, national and European authorities to share their strategic insights and practical experiences in actual communication challenges.

The ambition of EuroPCom is to improve public sector communication by

•sharing best practices among public communicators of major European, national, regional and local institutions, about themes such as branding, social media or dialogue with citizens;
•stimulating active involvement of decentralised communicators in the communication strategy of the European institutions;
•enhancing transfer of professional communication know-how towards all political levels;
•facilitating networking among those working in public communication across the EU.


See more on www.europcom.net and on www.cor.europa.eu.

• Category

  News & Politics

[Orvell Dio]

Sounds funny but true when Mr. Anholt says;

"there is a problem with civil servants ... They make the error of believing that that because their job is so serious, they also have to be boring. ... Nations encourage their employees to leave their hearts and their heads ... in their refrigerators back home, when coming to work."

This is an invaluable piece of information to think abt when making recommendations in my post graduate dissertation: Nation Brand:Civil Servants as Brand Ambassadors.

[crayonsRSIcK]

Yeah

[Imusthaveachannel]

The intellectual shallowness of this trite waffle finds its true audience in the form of euro civil servants eagerly seeking novel ways to expand their budgets. Example: "Globally, Germany ranks first for positive influence on respondents’ own country." Yes I. like the rest of the world, think that every day when I wake up. Get out of here Simon you conceited prat.