Singular Logic

user-choice advertising. From advertising (spam) to "wish fulfillment". Let consumers filter out objectionable and irrelevant ads, saving (and changing) their preferences over time as their lives/needs change. This permission-based approach avoids privacy concerns that arise with behavioral targeting. Give consumers some real skin in the game, they may sit up a little straighter when the ad break comes on, because they had a role in the videos being served up in real time, there may actually be a product or service that's of interest. Consumers are in charge of the content they select day after day - it seems logical (at least to us) that before long they'll also have some level of control over a smart filter that can customize/personalize ads across all platforms, cable, on-line, VOD and mobile. One preference list populates all aggregator sites of interest. Advertisers no longer waste money on inefficient targeting. In fact advertisers will seek out content aggregators that employ this efficiency platform: the goal is a significant CPM lift across all demographics. If we don't generate a substantial CPM multiple we don't make money. That's how confiident we are that our patent-pending technology will work. Advertising is broken - it's ready for a revolution. Soon consumers will have some say over what they see and when. The world seems to be ready for Singular Logic. No more (unwanted) Cialis ads!!

Category:

Science & Technology

Tags:

• Singular
• Logic
• user-choice
• advertising
• Excelsior
• Minnesota