Augmented Reality Hugo_Boss_Simon and John_youtube-1.mov

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JohnandSimon | December 10, 2009

It brings a whole new meaning to window shopping. Creative agency SimonandJoh...

JohnandSimon | December 10, 2009

It brings a whole new meaning to window shopping. Creative agency SimonandJohn have teamed up the Stylist, Shortlist and the Hugo Boss flagship
Sloane square store on a world first: an exciting, interactive Christmas shop window experience which could mean you win £250 to spend
In store. Entitled Boss Black Magic, something clever called augmented reality enables you to interact with a festive display triggered by Hugo Boss
catwalk images. You could win £250 voucher or a £50 voucher to spend in the store on clothes, shoes or accessories.

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