Bitrex: Helping Protect Children

We all know the trials and tribulations of feeding our little ones at meal times. What goes in, can sometimes come straight back out again. Which can be somewhat... frustrating.

But there are times when this is a good thing: when things like household cleaning or car care products get into the wrong hands. This is why retailers should add Bitrex to their products. Bitrex is the world's most bitter substance. It's harmless. But just a tiny amount makes potentially harmful products taste highly unpalatable - especially to children.

So if your little ones ever get something nasty in their mouth they'll instantly do what they do best. Spit it out.

The above film has been made to raise the awareness of Bitrex and to encourage retailers to include Bitrex in their products. Please pass this film on to any parent you may know and make the world that little bit safer for our little ones.

Join the battle for Bitrex.

Category:

Education

Tags:

• Bitrex
• child safety
• children
• baby
• babies
• cute
• accident
• protection
• protect
• spit up
• safety
• bitter