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Bottom of Pyramid - growth of mass marketing to low income consumers - marketing speaker - Futurist

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Uploaded by on Mar 4, 2008

http://www.globalchange.com How Hindustan Lever and other multinationals are selling low cost products to lower income consumers at the bottom of the wealth pyramid. Customer insight and consumer trends. Impact on banking, phone companies, consumer goods, markets, marketing, manufacturers and retailers. Microloans, microfinance and micro insurance. Emerging middle class consumers. Conference keynote speaker and Futurist Dr Patrick Dixon. Patrick Dixon has given keynote presentations on a wide range of issues in Central America, Latin America, Central Europe, Eastern Europe, Baltic States, Middle East, Africa, Central Asia and South East Asia. Countries include Barbados, Belarus, Brazil, Burundi, China, Czech Republic, Democratic Republic of Congo, Egypt, Estonia, Fiji, Estonia, Hungary, India, Kazakhstan, Latvia, Malaysia, Mexico, Morocco, Nigeria, Panama, Poland, Romania, Russia, Saudi Arabia, Singapore, Slovakia, Slovenia, South Africa, Thailand, Turkey, Ukraine, Uganda, United Arab Emirates and Zimbabwe.

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