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15miles Gets Vocal With the Locals: Groupon

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Uploaded by on Feb 23, 2011

Season 1, Episode 2: A new video series from 15miles, a digital-media agency specializing in local search, presents interviews with hometown business owners and consumers regarding industry issues, hot topics and local-search tactics. In 1:2, 15miles interviewed representatives from Milwaukee's Pedal Tavern and Invivo Wellness to gather two perspectives on Groupon's impact. For more information, visit 15miles.com, PedalTavern.com and InvivoWellness.com.

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  • Super Bowl snafu aside, Groupon has emerged as "the" player in the group-buying space. Expect most others, with a few exceptions, to fade away. Great portrayal of how local businesses can benefit from Groupon, given some precautionary measures such as staffing.

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