PepsiCo & Universal Purpose Code - Communicating Social Impact

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Uploaded by on Jun 7, 2010

Partnering with Stickybits, PepsiCo shares custom content on the social impact of PepsiCo products. This interactive information is accessible by scanning a product "bar code" through a smartphone application. It even allows you to add your own digital information to PepsiCo products. Add your Stickybit! For more information on PepsiCo's latest communication initiative with the Universal Purpose Code, visit http://www.facebook.com/pepsico.

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