Homo Modernus, Tractatus Philosophicus

If in a parallel universe Ludwig Wittgenstein and Marshall McLuhan had married, their robot child would have created something like this animation. We hope you will enjoy it.

Homo Modernus is a literary-design project by Claudio Molinari Dassatti and Iñigo Orduña.

· Direction: Iñigo Orduña and Claudio Molinari
· Animation and postproduction: Iñigo Orduña
· Translation: Ivan Bergquist
· Narration: Sally Blips

From an original text by Claudio Molinari.

This video has been shortlisted for YouTube Play. See the shortlist at http://youtube.com/play

Para la versión subtitulada en español:
http://www.youtube.com/watch?v=eVgPd9knLx4

Category:

Comedy

Tags:

• homo
• modernus
• tractatus
• philosophicus
• motion
• kinetic
• typography
• Ludwig
• Wittgenstein
• Marshall
• McLuhan
• politics
• economy
• philosophy
• sexuality
• media
• advertising
• vanguard
• literatura
• idea
• design
• product
• porn
• god

[1TheSocraticMethod1]

Hmmmmm... this is a very interesting position/philosophy. Heavy Continental influence, eh. Have you read Adorno and Horkheimer? Marcuse? I'm curious, by whom do you feel you are most influenced?

If I may, I have another question: I would love to hear the positive project of your philosophy. You have expressed a fascinating critical theory here; what do you think man must/should do to regain his freedom?

Thanks for the video! Good luck! :)

[Homomodernus]

@1TheSocraticMethod1 Thank you so much for your comment. I'd say my main influence is aesthetics more than philosophy, but I do admire clean cut logc as a way of conveying ideas, and perhaps music which is the basis for poetry. As for the positive side... well... I'd have to think about that. Thanks again for your stimulating questions. Maybe that is the only positive side of the data deluge: not to get caught in 'communication' and engage in dialogue. Claudio Molinari Dassatti

[1TheSocraticMethod1]

@Homomodernus Thanks for your response! If you are interested in aesthetics, you should definitely give Theodor W. Adorno a read.

Here are a few resources you might find interesting:

plato.stanford.edu/entries/ado rno/ (by way of introduction)

The Culture Industry: Selected Essays on Mass Culture, ed. J. M. Bernstein, London: Routledge, 1991.

Essays on Music: Theodor W. Adorno, ed. R. D. Leppert, trans. S. H. Gillespie et al., Berkeley: University of California Press, 2002.

Best,

SM.

[Homomodernus]

@1TheSocraticMethod1 I surely will, SM. Adorno seems to pop up around me time and again. What is it that you do?

C.

[coldgettindumb]

thoroughly enjoyed this! and don't mind the elitists and babies on here talking nonsense!

[Homomodernus]

@coldgettindumb

thanks man!

[nuclearpsyche]

this is genius

[NaturalHighPengu]

Our evey comment might be a rapproachment to the kind of Homo Modernus we pretend we don't want to be.

Nevertheless, I can't stop myself from saying how right this sounds to me.

Trapped in the "self-reflekting loop".

[tairanotomomori]

Brilliant. Some really clever people out there. Thank you for sharing this.

[urethane22]

the fuck is this? you shut in nerd fucks should get outside somtime and get laid.

[phosphorescence]

It's obvious for me that through this video I've learned that someone has mastered the mind of the human being, took one's passions and prides and threw their words into it, or perhaps altered our words just as our religious text and dictionary changes in meaning everyday. Don't be a fool to an ever changing system of communication, and find true meaning elsewhere, anywhere else but with the risk of words, anywhere without the absence of true people/souls. this video is a light for the lost.

[phosphorescence]

@The5ingularity a great collage of thoughts. coming from me: If no one knows where it all began, how can we know we chose this for ourselves? words are meant to communicate, not manipulate, try it this way: If you feel scared it's probably because there is a small portion of homo modernus characteristics. Life must feed on life in this world, when you think of it it truly isn't you, that's all that matters, don't believe everything you hear, see yourself before everything; truth > whats told.

[The5ingularity]

Uhhh..... I'm at once both massively confused and uncomfortably scared. Could someone please explain this video in more simple and friendly terms? What are the numbers about? Are they supposed to be software updates? Is this intentionally vague and arty or am I just missing the message?

[anotherremovednick]

After lurking 4chan and 420chan for a long time then "SO KISS ME GOODBYE, HONEY I'M GONNA MAKE IT OUT ALIVE"

this is

awesome

nice to see I'm kinda out of it, though :D

[Antz134]

MY GOD THE ASSUMPTIONS MAKE IT STOP

[xMasterJuiceX]

28 viewers, i am truly sorry

[bohemiandonut]

Well thought out and provocative, but what is your prescription?

Heal mankind

[Tyrkul]

not all is true