Herzliya Conferece - Winning the Battle of the Narrative

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Uploaded by on Feb 1, 2010

Shot on my Flip Video Camera, moderator Goor Tsalalyachin asks the following panelists if Facebook, Twitter and YouTube matter as a medium and what Israel should do to change the narrative on college campuses.

Winning the Battle of the Narrative: Strategic Communication for Israel
Mr. Martin Kace, President, Empax Dr. Josef Joffe, Publisher-Editor, Die Zeit Mr. Ido Aharoni, Ministry of Foreign Affairs Mr. Eyal Arad, Chairman and Founding Partner, Euro RSCG Israel Group

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