Adriana Lima, Jesus Cruz, and Josh Holland Attend Technogym Launch in Soho

NEW YORK, Nov 17, 2010 / --- Supermodel Adriana Lima, Jesus Cruz, and Josh Holland were among the celebrities in attendance at the Technogym launch event in Soho.

Since 2000, Technogym has been the official fitness supplier to the Olympic Games, as well as working closely with partners including Ferrari F1 Team, AC Milan and Chelsea Football Club. The company's association and experience of working with brands in these highly competitive markets has allowed Technogym to become the world leaders in fitness and wellness, and they have now brought this experience and knowledge to the consumer with the opening of their first ever store in the heart of NYC.

New York's Technogym will offer a one stop education centre, retail location and showroom, allowing the public to experience the brand's ethos, shared by celebrities and professional athletes alike including Madonna, Carla Bruni, Mick Jagger and Donna Karan.

Cream coloured, rich leather panels line the walls, horizontal and vertical flat screen televisions set in mirrored panels line the entrance way and the back wall of the store is home to a vertical garden created by over 900 live plants, all designed to give members the experience they deserve. The Manhattan store's team will develop bespoke training programs from celebrity personal trainers, offer nutritional advice and even offer the services of an interior designer for customers wishing to create a wellness space at home.

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• Adriana Lima
• Technogym