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How to Develop a Content Strategy with Rebecca Lieb

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Uploaded by on Apr 28, 2008

ClickZ editor Rebecca Lieb explains the whys and hows of developing a content strategy. Keeping content fresh attracts return visitors as well as increased attention from the search engine spiders. Content can include reaction to industry news, a unique 'voice' and point-of-view, and features on new products and services. Lieb encourages writing with keywords in mind, then using these keywords and synonyms early in the article.

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  • great tips. learned so much from you during past two years.

  • Great message for businesses!

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