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Ask.com Tries Again After $100 Million Ad Disaster

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Uploaded by on Oct 10, 2008

NEW YORK (YouTube.com/AdAge) -- Ask.com, which spent $100 million on its last campaign with little results, is trying its hand at advertising once again. With a new CEO at the helm and a new advertising agency -- Hanft Raboy and Partners -- devising the creative, the search engine company has launched a new series of TV spots. Ad Age digital editor Abbey Klaassen sat down with Ask.com's new chief Jim Safka to discuss how this campaign will differ from the previous one.

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  • So in other words, you don't have a clue. You say you want a face and personality to your seach engine...I know, how about a tried and true JEEVE's....they deserve to lose their money.

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