NEW YORK (YouTube.com/AdAge) -- Ask.com, which spent $100 million on its last campaign with little results, is trying its hand at advertising once again. With a new CEO at the helm and a new advertising agency -- Hanft Raboy and Partners -- devising the creative, the search engine company has launched a new series of TV spots. Ad Age digital editor Abbey Klaassen sat down with Ask.com's new chief Jim Safka to discuss how this campaign will differ from the previous one.
So in other words, you don't have a clue. You say you want a face and personality to your seach engine...I know, how about a tried and true JEEVE's....they deserve to lose their money.
JimCampbell777 1 year ago
First Comment XD
ancientb0w1 2 years ago