n this 13-part (each 30-minute segment is posted separately) oral history interview, legendary network television executive Fred Silverman speaks about his first job in TV, at WGN in Chicago, where...
n this 13-part (each 30-minute segment is posted separately) oral history interview, legendary network television executive Fred Silverman speaks about his first job in TV, at WGN in Chicago, where he created such programs as Zim-Bomba, Bozo's Circus and Family Classics. He explains his move to CBS in New York, where he quickly worked his way up, first as head of daytime programming, (where he revitalized the Saturday morning lineup), and later as the Vice President of Programming where he oversaw such programs as All in the Family, The Bob Newhart Show, Kojak, The Mary Tyler Moore Show, M*A*S*H, The Sonny and Cher Comedy Hour and The Waltons. Next, he talks his appointment as President of ABC Entertainment, where he oversaw such programs as Charlie's Angels, Donny and Marie, Eight is Enough, Laverne & Shirley, The Love Boat and Three's Company. He also touches on the development and scheduling of the miniseries Rich Man, Poor Man and Roots. Mr. Silverman talks about his move to NBC as President and CEO in 1978. There, he oversaw the development of programs including Diff'rent Strokes, The Facts of Life and Hill Street Blues. Mr. Silverman also explains the basic tenets of working as a network television executive, and discusses his methods for development, scheduling and promotions. Finally, he talks about his work as an independent producer for such programs as the Perry Mason television movies, Matlock, In the Heat of the Night and Diagnosis Murder.
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