Driving revenue is a huge part of any marketer_s charter in an organization. Long gone are the days when marketers designed ads or even worried about click-throughs and open rates. It's all about revenue these days. But it can be difficult to measure top-of-funnel activities like lead nurturing, social media, and search in terms of direct revenue contribution. Join this session to learn how marketing visionaries Heidi Melin, CMO of Taleo, and Geeta Sachdev, Senior Vice President Marketing of SolarWinds, built the end-to-end revenue visibility that let them make bold investment decisions driven by hard facts to maximize revenue growth. This session is brought to you by Eloqua, a proud sponsor of Dreamforce.
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