Understanding Buyer Personas in B2B Marketing -- Mad Marketing TV Ep 1

Special Guest: Adele Revella, President of Buyer Persona Institute, Inc.
http://buyerpersona.com

Buyer personas are a fundamental aspect of B2B marketing. These detailed profiles of customers that the company hopes to attract help marketers make essential marketing decisions.

During the premier episode, guest host Jeff Ogden and Adele Revella, President of the Buyer Persona Institute and author of The Buyer Persona Manifesto, discuss:

• Why buyer personas matter
• The impact of consumers making decisions earlier in the buying process
• The increasing importance of understanding consumers
• What information is necessary to create quality buyer personas

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MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

http://madmarketing.tv/2011/11/17/madmarketing_tv_episode1/

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Upcoming episodes: Thursday, December 1, Adele Revella returns to MadMarketingTV to provide more insights about how you can use buyer personas to better communicate with your customers.

Category:

Education

Tags:

• Marketing
• Buyer Persona
• B2B marketing
• B2B
• Understanding customers
• Personas
• Business
• Find New Customers
• Buyer Persona Institute
• Mad Marketing TV
• Jeff Ogden
• Fearless Competitor
• The Buyer Persona Manifesto

[dmrirish]

This is a great show, but Episode 2 looks a lot better. Check out Episode 2 as well.

[PierrePieroh]

really well done! thumbs up!

[dmrirish]

Thanks for the kind words. We're bringing Adele back for episode 2 and we are planning to enhance the show with a TV-interview style, making it even more fun to watch. Stay tuned.

No show next Thursday due to Thanksgiving.

[BLASTmediaPR]

Very useful information -- thank you Adele, Jeff and Act-On for sharing. Bravo!