Mark Silva, SVP Emerging Platforms at Anthem Worldwide - Digital, shot interviews with some of SXSW's digerati during the 2011 Interactive conference. This video focuses on the trends, mobile applications and platforms that are getting the most buzz and offering the most utility. Group messaging stood out as a clear leader, with Groupme and Beluga leading the pack, but their viability as standalone businesses and as platforms for brands is still to be determined.
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