Alert icon
We're changing our privacy policy. This stuff matters.  Learn more  Dismiss

Life Call Commercial "I've fallen and I can't get up!"

Loading...

Sign in or sign up now!
510,888
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Aug 10, 2007

"...I've fawlin' and I can't get up!..."
This line was spoken in a television commercial for a medical alarm and protection company called LifeCall, in ads that began running in 1987. The motivation behind these medical alarm systems is that many senior citizens today live at home alone, and may find themselves suddenly in medical danger with no one (and no phone) nearby to help them. The product addressed this concern by providing its subscribers with a small pendant, worn around the wrist or neck; when needed, the wearer presses the button on it, and he or she is immediately put into contact with a dispatcher who can send a paramedic, fireman, or other emergency assistance.

The TV advertisement featured, in part, a fictional elderly lady named "Mrs. Fletcher" who has fallen, with her walker, in the bathroom.

On its face, the commercial illustrates a serious situation for a senior with dire consequences (elderly people with no one to care for them may fall in their homes and be on the floor for hours or even days, unable to get help).

The "I've fallen and I can't get up" ad had the double misfortune of being unintentionally campy and appearing often on cable and daytime television. The combination made "I've fallen... and I can't get up!" a recognized, universal punchline that applied to many comedic situations. All of these factors made the ad memorable, ensuring the line's place in pop culture history.

Category:

Entertainment

Tags:

License:

Standard YouTube License

Link to this comment:

Share to:

Top Comments

  • Cleveland show brought me here

  • "I've fallen and I can't get up!"

    "Tough luck lady, the internet finds it hilarious so you're staying."

see all

All Comments (1,621)

Sign In or Sign Up now to post a comment!
  • HOLD 5 !

  • im watching the die hard episode of the Cleveland show and i laughed and came to youtube

  • 27 people have fallen and cant get up

  • I watched this video because I'm watching the Die Hard episode of The Cleveland Show

    .

  • Imagine if this were a commercial for erectile dysfunction

    "I'm flaccid, and I can't get it up!"

  • i love how these commercials are always unintentionally funny

  • press for and five for

    PAIN! and i can't get up!

  • ive fallon and i cant get up

    -oh shit i guess we got a badass on the loose,..true story

  • this shit is still funny XD

  • press 4 for PAIN!

View all Comments »
Loading...
0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more