http://www.prsa.org/Conferences/InternationalConference/
With more than a decade of experience working with online communities, social media and related technologies, Chris Brogan has served as a consultant to Fortune 100 companies, showing them how to best use social software to build organizational value. He is author of the best-selling books, "Social Media 101: Tactics and Tips to Develop Your Business Online," and "Trust Agents: Using the Web to Build Influence, Improve Reputation and Earn Trust."
He was a General Session speaker at the PRSA 2011 International Conference in Orlando, Fla., on Oct. 17. After his speech, he talked with PR Tactics about the importance of companywide media training.
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