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Japanese Car Design Looks to the Future

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Uploaded by on Dec 1, 2008

Japan Car - now on exhibit at the London Science Museum is not your average automobile show. Spectators should be prepared for an innovative encounter with the future of lifestyle and transport.
When their proposal for a design museum in Tokyo was turned down, architect Shigeru Ban and designer Kenya Hara came up with the idea of a yearly show which would change in theme and location.

The exhibit Japan Car is a fresh statement of how the Japanese consider the interior of the vehicle as a living space.

[Shigeru Ban, Architect and Show Creator]:
"Cars in Europe are designed as pure transportation means to go from one place to one place as quickly as possible. Instead, we just try to enjoy inside so that is the very different aspect of how car inside, also the space itself and design as a reflection of lifestyle."

The Toyota Bb, for example, was designed as a private hideout with an 11-speaker sound system and front seat cushions that can be lowered out of sight from outside viewers.

Proving that good things come in small packages, Japanese car manufacturers are also paying attention to environment with climate-conscious hybrids that are more like integrated systems than individual cells.

Shigeru says that efficient public transportation in Japan is driving car sales down and that carmakers need to come up with special cars to meet the challenge.

[Shigeru Ban, Architect and Show Creator]:
"I think it's a very important moment for Japanese manufacturers. The competition is much stronger and also the design of the car is the same everywhere so this character and also the globalization of many different car companies in different countries working together, but unless we have some
special character, I think it's very difficult to progress further."

Using shoes as an analogy, Shigeru says of the future, "The car is becoming more like shoes, depending on the occasion, they use different types of cars."

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  • Fuck America, GO JAPAN

  • Yes, Japanese car companies invented A/C (in cars), Radio players, TV's (in cars), 5.1 Surround sound speakers, nice engines, nice sport cars/bikes, and a living space inside the car. What did the Americans do? Just copy them, but American car companies are terrible quality, 1st best is Japanese cars, 2nd best is German cars. Japan is way smarter then you dumbass American car companies. Also, did you know all Nissan cars are handmade and not robotically made like American cars?Take that America!

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  • JAPAN DOES IN FACT INNOVATE, JAPAN INVENTS AND REVOLUTIONISES INDUSTRY EVERYDAY WHY IS IT THAT THE PS3 VIDEO GAME CONSOLE IS BETTER THAN XBOX 360 IN EVERYWAY, AMERICANS DO NOT HAVE THE INNOVATIVE KNOWLEDGE TO BE INNOVATIVE ANYMORE MICROSOFT XBOX WILL GO BUST IN THE NEXT 10 YEARS, JAPAN WANTS TO BE THE BEST IN EVERYTHING JAPAN DOESN"T WANT THE COMPETITION TO OVERCOME THEM BECAUSE THEN THEY WILL LOSE JOBS.

  • Now all they have to do is make it affordable. 

  • i was in such shock when he started speaking english

  • @StunnaMan13 Japan is awesome but you don't need to blame america...

  • @NIGHTCRAWLER504 THATS RITE!!!! 

  • everything that japan has ever made sucks!!!! ive owned japan atv's and the do NOT last!!! the same with there cars and trucks!! they suck!! everything ive owned that was made in the USA i still have today and it works as well as it did the day i bought it. plus most of things made in the USA has a 100 year return. fuck japan shit!!!!! BTW ill beat a jap's ass on my worst day of the week!!!! bring it on motherfuckers!!!!!!! fuck japan!!!!!!!!!!!!!!!!!!!!!!!!!­!!!!!!!!!!!!!!

  • @VerticalhorizonXL FINALLY! YES! Someone finally agrees to what I have to say about Japan! Go Japan! WOOOO!

  • @StunnaMan13 AGREED!

  • @NIGHTCRAWLER504 your car? your gaming system? your cellphone? your clothing? everything around??? yeaa thats right, eat a dick nd dieeee

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