Why is innovation such a buzzword today?
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@dankeldsen 'Putting disruptive innovation to work' is the subtitle of the book, i think that answers why Scott sticks to that term, although you have a valid point in your assumption of evolutionary
kakoulos 1 year ago
The disruptive innovations Scott mentions from P&G aren't disruptive, they are evolutionary - moving towards the ideal solutions, which are minimal, targeted, specific. Instead of a cup of bleach, it's bleach in a pen - the delivery mechanism has changed, obviously certain characteristics of the product have to change as well, but in the end? Still bleach.
That type of evolution can easily be seen from TRIZ - a 60+ year old set of tools/practices for innovation.
dankeldsen 2 years ago