Twitter in Japan

Twitter in Japan - after the Tohoku earthquake on 3/11/11 - quickly became an outlet for emotion: shock, sadness, love, but mainly hope. These emotive keywords, among others, all saw a marked increase in the Japanese Twitter-sphere, according to a study just released by interTrend (http://www.facebook.com/intertrend.communications) and Bassett & Partners (http://blog.bassett.tv).

This rise of outward expression of emotion is mirrored by the introduction of a poetic form that took root in Japanese culture hundreds of years ago; haiku. The similarities between haiku and Twitter are uncanny: concise structure, minimalistic emotional approach, and limited character count.

More striking is the fact that haiku was often crowd-sourced; historically, multiple authors linked poetic lines to create haikus. In Japan, Twitter users added their own comments within re-tweets.

Perhaps the new appeal of Twitter stems from this poetic form that is deeply ingrained in the Japanese psyche.

To learn more, please contact:
interTrend Communications
Info@intertrend.com

Bassett & Partners
info@bassett.tv

Category:

Film & Animation

Tags:

• twitter
• Haiku
• Japan
• Asia
• Asian
• culture
• earthquake
• 3/11
• social network