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1978 Beer-Enriched Body on Tap Shampoo Commercial

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Uploaded by on May 27, 2010

Bristol-Myers came up with one of the most unique shampoos of all time, and I even used this as a kid..,BEER-enriched Body on Tap. Made with 1/4 real beer...but don't drink it! Too bad it didn't last long because it was a great shampoo.

**This commercial is from 1970-79 Commercials Part 1**

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  • This was one of the best smellling shampoo's everrrrrrrrrrrrrrrrr!!! I miss this stuff sooooo much,,,milk plus 6, silkience, gee your hair smells terrific, lemon-up, condition, even baby shampoo smells nothing like it used to, fabrage', I mean we had tons of great smelling choices. Now they all smell the same horrible.....I have found a new beer shampoo called Duffy's I'm going to buy it off amazon. Breck was good too...

  • @The096757 I heard that! When I describe something as smelling like shampoo, it's near impossible to explain it to someone younger who only remembers shampoo smelling like Jolly Ranchers or horrifying combinations like cucumber and honeysuckle.

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All Comments (33)

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  • bring this back or at least put the smell in a skin lotion. one of the best things i've ever smelled.

  • @SteveCarras The gal is Kim Basinger.

  • @RockabillyAutopsy

    everything is juvenile now from the fragrances of personal products to how music sounds.

    30 years olds today like things that i would have liked when i was 9 years old. the sesame street generation ruined everything that was once good.

  • That was some good shampoo! It made my hair so shiny and easy to style.

  • The gal is hot.

  • I remember the hype of beer shampoo...I also remember sand based soap..Aah,the '70's :)

  • why don't they make this again and if it doesn't sell as they claim it won't sell it to the dollatr stores? this had the most awesome smell. i last saw it in 1985. then the war on good smells came around 1990 and shampoos and personal products started to stink.

  • @GuinevereJuliet I don't know if it is the same exact formula but it definitely smells the same. I love it!

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