500 Wants You: the internet launch of Fiat 500 (part 2)

50 years ago a legend was born: the Fiat 500.

It was to become a symbol of mobility, freedom, independence, travelling, positive thinking, love, future, optimism.

On 4th July 2007 the legend comes back.

In collaboration with Leo Burnett Torino and Arc, Fiat has undertaken something unprecedented: 500 days before the launch, it started to communicate the Fiat 500 through the biggest international and interactive marketing platform ever created in the automotive sector.

500 wants you is born on the web.
http://www.fiat500.com/eng/home.asp

To give voice to peoples desires and to construct together the new Fiat 500.
The first car for the people created by the people.

500 wants you becomes a valuable wellspring of information for the customer and a channel for an incessant exchange of ideas with the users. People visiting the website participate in games, initiatives and contests.

500 wants you has grown into a worldwide multimedia phenomenon.

Within 2 years of its publication, it has achieved stunning figures:
28 activities published in 10 different releases, 23 localization in 23 languages, 170 million page views, 9 million unique visitors,14 million visits, 120 registered users form 206 countries.

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Crediti
Agenzia: ARCWW Leo Burnett - Italy, Torino
A.D.: Guido Chiovato
Title: 500 wants you
Client: Fiat Automobiles S.p.A.
Head of Communication Fiat: Giovanni Perosino
Internet Manager Fiat: Stefano Stravato
Year: 2006/2009
Digital Creative Director: Matteo Righi
Technical Director: Gianluca Mori
Art Director: Gaetano Musto
Webdesigner: Diego Tufano, Paolo J. Medda, Roberto Agagliate, Tiziano Allemand
Copywriter: Federica Altafini, Lietta Marucco
Content Manager: Raffaella Ramondetti, Barbara Berardi, Cristina Gilli
Developers: Marco Carrodano, Paolo Faccini, Erika Marquez
Music: Domenico Sandri Giachino, Tiziano Lamberti
Project Manager: Cristina Pagano, Viviana Ferrero
Account: Carmen Momo, Claire Gentils, Ariele Canuto

Category:

Autos & Vehicles

Tags:

• 500wantsyou
• Fiat
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• Arc
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• MatteoRighi
• Righi
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• creative
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• digitalcreativedirection
• participative
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• co-design
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• awards
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• communities
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• carconfigurator
• bestcarconfigurator

[elwoodz10]

A 50 year old Fiat 500! Brought to you by Government Motors, Chrysler division, owned by Fiat. Your tax dollars at work!