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Milton Berlinger (July 12, 1908 -- March 27, 2002), better known by as Milton Berle, was an American comedian and actor. As the manic host of NBC's Texaco Star Theater (1948--55), in 1948 he was the first major star of US television and as such became known as Uncle Miltie and Mr. Television to millions during TV's golden age.
In 1934--36, Berle was heard regularly on The Rudy Vallee Hour, and he got much publicity as a regular on The Gillette Original Community Sing, a Sunday night comedy-variety program broadcast on CBS from September 6, 1936 to August 29, 1937. In 1939, he was the host of Stop Me If You've Heard This One with panelists spontaneously finishing jokes sent in by listeners.
Three Ring Time, a comedy-variety show sponsored by Ballantine Ale, was followed by a 1943 program sponsored by Campbell's Soups. The audience participation show Let Yourself Go (1944--1945) could best be described as slapstick radio with studio audience members acting out long suppressed urges (often directed at host Berle). Kiss and Make Up, on CBS in 1946, featured the problems of contestants decided by a jury from the studio audience with Berle as the judge. He also made guest appearances on many comedy-variety radio programs during the 1930s and 1940s.
Scripted by Hal Block and Martin Ragaway, The Milton Berle Show brought Berle together with Arnold Stang, later a familiar face as Berle's TV sidekick. Others in the cast were Pert Kelton, Mary Schipp, Jack Albertson, Arthur Q. Bryan, Ed Begley and announcer Frank Gallop. Sponsored by Philip Morris, it aired on NBC from March 11, 1947 until April 13, 1948. Berle's desire to succeed on radio was strong enough to cause him to cancel well-paying nightclub appearances in favor of doing the radio program.
His last radio series was The Texaco Star Theater, which began September 22, 1948 on ABC and continued until June 15, 1949, with Berle heading the cast of Stang, Kelton and Gallop, along with Charles Irving, Kay Armen, and double-talk specialist Al Kelly. It employed top comedy writers (Nat Hiken, brothers Danny and Neil Simon, Leo Fuld, Aaron Ruben), and Berle later recalled this series as "the best radio show I ever did... a hell of a funny variety show". It served as a springboard for Berle's rise as television's first major star.
In 1948, NBC decided to bring Texaco Star Theater from radio to television, with Berle as one of the show's four rotating hosts. For the fall season, NBC named Berle the permanent host. His highly visual, sometimes outrageous vaudeville style proved ideal for the burgeoning new medium. Berle and Texaco owned Tuesday nights for the next several years, reaching the number one slot in the Nielsen ratings and keeping it, with as much as an 80% share of the recorded viewing audience. Berle and the show each won Emmy Awards after the first season. Fewer movie tickets were sold on Tuesdays. Some theaters, restaurants and other businesses shut down for the hour or closed for the evening so their customers would not miss Berle's antics. Berle's autobiography notes that in Detroit, "an investigation took place when the water levels took a drastic drop in the reservoirs on Tuesday nights between 9 and 9:05. It turned out that everyone waited until the end of the Texaco Star Theater before going to the bathroom".
Berle is credited for the huge spike in the sale of TV sets. (Other comedians turned this into a punchline: "I sold mine, my uncle sold his...") After Berle's show began, set sales more than doubled, reaching two million in 1949. His stature as the medium's first superstar earned Berle the sobriquet "Mr. Television." He also earned a slightly more familiar nickname after ending a 1949 broadcast with a brief ad-libbed remark to children watching the show: "Listen to your Uncle Miltie and go to bed."
Berle asked NBC to switch from live broadcasts to filmed shows, to make possible future reruns and residuals, and he was not happy when NBC showed little interest. NBC did consent to make a kinescope of each show — a reference copy filmed directly off a TV screen.
He also risked his newfound TV stardom at its zenith to challenge Texaco when the sponsor tried to prevent black performers from appearing.
http://en.wikipedia.org/wiki/Milton_berle
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Laurel and Hardy Interview (1954)by nologorecords228,492 views
Thank you for putting this up. Milton Berle is without a doubt one of my favorite comic's thank you so much
BoredAsa2x4 3 months ago