McAfee & Tribal DDB / DDB West - "H*Commerce"

Agencies: Tribal DDB & DDB West
Client/Brand Name: McAfee

Over the years, 'hacking' has grown into a multi-billion dollar industry intent on stealing the identities and assets of anyone online. To help people understand the magnitude of this phenomenon, McAfee gave it name: H*Commerce. We brought it to life through a feature-length film that told the real life stories of hackers and their victims. The film was promoted and housed on Stophcommerce.com which included information on how to protect your digital life with McAfee products. In three months, brand awareness increased 150%, ultimately redefining a brand and the category.

To read the full case study, visit
http://www.effie.org/winners/showcase/2010/4241

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Category:

Education