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Walking the Walk

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Uploaded by on Jan 7, 2009

Richard Davis, the founder of bulletproof vest manufacturer Second Chance, proves the safety of his product by shooting himself at point-blank range while wearing his companys body armor.

View more examples of gaining credibility in marketing at www.marketingbeyondadvertising.com/blog/

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Top Comments

  • Not faith- in case you missed it, he makes the armor.

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  • Does anyone know where I could find the video that Richard Davis put on that demonstrated his armor? It was like a 45 minute video with stories of cops that wore this armor and demonstrations of the armor? I use to have this video back in the mid 90s.

  • 0:31 - 0:34 FUUUCCKKKK

  • Ain't that the truth

  • All I can say is, that guy's got faith.

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