Introduction to digital tribes

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Uploaded by on Jan 11, 2010

Over the past decade, companies across industries have invested in, or thought about investing in, digital strategies. But few have figured out the right business model to succeed. KPMG firms propose a new way of viewing target customers and a framework for identifying and evaluating digital value propositions to help choose an appropriate revenue model.
Featuring: Malcolm Alder, Tudor Aw and Sanjaya Krishna

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