Meet a Times Square Billboard Mogul

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Uploaded by on Aug 14, 2008

NEW YORK (AdAge.com) -- Despite downturns and disruptions in other media, outdoor advertising continues to grow as one of the industry's true bright spots. This interview with Richard Schaps, CEO of Van Wagner Communications, takes a look at the state of the billboard business which may soon be using new digital sign technologies to lure advertisers away from newspapers. Van Wagner, which has estimated annual revenues of $250 million, manages many signs in Times Square as well as hundreds of other billboards across New York.

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  • Thank you for sharing your wisdom. You are so right. OOHDDB are becoming very popular. Times Square is in a league just like yourself. Congratulations.

  • Ad Age rocks!

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