Paper World Chevrolet post-sale services campaign

Salles Chemistri, an agency of Publicis Worldwide in Brazil,
created the campaign "Paper World" to announce Chevrolet post-sale
services. The movie use a visual language different and fun based on handbuilt
objects and settings, produced and animated by Vetor Zero/Animatorio.
All animation was carried out manually in real time, without computer effects.
CREDITS:
Agency: Salles Chemistri
Client: Chevrolet
Product: Post-sale services
Title: Paper world
Creative director: Hugo Rodrigues and Victor Hayashida
Art director: Mateus Vilela
Copywriter: Fernando Brandt
RTVC/agency: Márcia Branco, Andréa Barreto and Rita Vilarim
Art buyer: Simone Mena
Account team: Danilo Ken and Caio Nucci
Media: Sílvia Tajiki
Planning: Juliana Laporta
Production company and animation: Vetor Zero/Animatório
Directors: Gabriel Nóbrega and Guto Terni
Photographer director: Beto Hacker
Scenography: Fabiana Fukui
Scenography team: O Silva, Carmem Guerra, Juliana Augusta Vieira, Lígia Jeon, Mariana
Coan, D. Lee Peffer II, José Alves da Hora, Flaviano Dias da Fonseca
Post-production: Fábio Truci and Guilherme Sarinho
Sound company: Punch Áudio
Client approval: Frederico Themotheo, Roger Armellini and André Mouro

Category:

Film & Animation

Tags:

• Chevrolet
• post-sale campaign
• Salles Chemistri
• Hugo Rodrigues
• Victor Hayashida