Loic Le Meur: Problem with ads: "There is no trust"

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Uploaded by on Aug 28, 2009

French entrepreneur and Seesmic founder Loic Le Meur says that the old ways of having Brands tell us how good they are just won't work anymore. "What I trust are my friends telling me about products," he said. Gathering a community of friends and fans takes years of sharing and being honest, according to Loic during the #sfama panel discussion 8/27/2009.

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