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Will changing the code and layout of my pages while moving to new URLs affect their rankings?

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Uploaded by on May 25, 2011

Hey Matt, Thanks for doing this again! I'm changing the platform of my blog. All old URLS will redirect to new ones. But, since the HTML code and layout of the pages are different, do you lose Search Engine Rankings? Richard, New York, NY

Russian subtitles provided by Mike Shakin.

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  • When doing that trial testing to see if the page rank is affected when changing the html on a certain page, how do you get rapid feedback? In other words I want to be able to get a page rank or some sort of score quickly and not have to wait until google re-indexes that page.

  • nice explanation, great stuff..

  • The advice given in this video about testing single items at a time is overall useful for any type of onsite optimization or content changes (to see how search engines or your actual users react to updates on your site) Good video

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