Rory Sutherland: Life lessons from an ad man | PART 1
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Uploaded by MiccoChannel on Feb 15, 2010
TEDtalks, OXFORD, JULY 2009: Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value -- and his conclusion has interesting consequences for how we look at life.
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this is much better than the2010 talk
hcortens 1 year ago