Timberland's Mike Harrison on Earthkeepers and Sustainable Branding

Timberland's Chief Marketing Officer, Mike Harrison, speaks in an interview with Sustainable Life Media's Mario Vellandi on topics including: social media, brand stories and content that resonates with customers, what works and what doesn't. Additionally, Mike explains how Earthkeepers isn't just a shoe, but also a brand platform for authentic and credible communications with stakeholders and the public on Timberland's corporate responsibility commitment and environmental stewardship efforts, and what they care about as a company. A human relationship with the great outdoors based on respect, love, and adventure.

Learn more about Sustainable Business & Design at: http://www.sustainablelifemedia.com

Category:

Nonprofits & Activism

Tags:

• timberland
• mike harrison
• apparel
• boots
• business
• marketing
• brand
• social media
• stories
• csr
• corporate responsibility
• sustainability
• communications
• stakeholders
• environment
• outdoors
• branding
• authentic
• credible