Maxwell House 1970s

Maxwell House Coffee Commercial 1974.

Maxwell House was the long-time sponsor of the early television series, Mama (TV series), based on the play and film I Remember Mama. It starred Peggy Wood as the matriarch of a Norwegian-American family. It ran on the CBS network from 1949 to 1957 and was perhaps the first example of product placement on a TV show, as the family frequently gathered around the kitchen table for a cup of Maxwell House coffee. Early television programs were frequently packaged by the advertising agencies of individual sponsors. As this practice became less common in the late 1950s, Maxwell House, like most national brands, turned to "spot" advertising, with the agencies creating sometimes long-running campaigns in support of their products. One such 1970s campaign for Maxwell House featured the actress Margaret Hamilton, the former wicked witch in The Wizard of Oz, as Cora, the general store owner who proudly announced that Maxwell House was the only brand she sold.

Category:

Entertainment

Tags:

• Maxwell
• House
• Commercial
• 1974
• 70's
• Margaret
• Hamilton

[pbanta62]

I'll drink you, my little coffee, and your cream and sugar too!

[Garr1984]

they don't make movies, TV, or Commercials like they used to.

[store275]

Ok, she says she doesn't have much room in a country store, but yet she devotes an entire wall to coffee?

[EstelleVEdwards]

I remember her life after "OZ" as a pitch woman for Maxwell House Coffee. But I think her second best role was that of Professor Crabwell in "The Night Strangler", sequel pilot movie for ABC's "The Night Stalker". She played the professor of anthropology Kolchak went to see to find out more about Dr. Richard Malcolm [played by Richard Anderson] and how he was keeping himself alive and young.

[KF6LIL]

commercial's told the real truith back in the day with actor's that you'd see in the movies

[68lincoln]

TV commercials were nicely done back in the 1960s and 70s. No crazy loud blaring music and sarcastic weasels screaming at you like the stupid commercials on TV today.

[DeSleutel01]

"one thing bout running a country storree... it isnt much fun."

[WhatsAYak]

This was actually Ms. Hamilton's very first spot for MH...she did countless others between 74-79.

[BearyHairy]

I remember these tv ads as a kid; and could not believe that Cora...this sweet old lady in the Vermont General Store for Maxwell House was the same Wicked Witch of the West from OZ. Upon reaching the age of learning & college; I read about Ms. Hamilton and the rest of our friends from the 1939 OZ pic. Her ashes were scattered upon Cape Island, Maine; Not a bad place to be, imo. A legendary actress of immortality; sterling lady as sound as a dollar. Peace to you & beyond.

[MsFanmail]

She used to scare me as the wicked witch in the wizard of oz as a little girl

[stargate121]

"Counrty store"....sigh...