136Words: The Message

"Don't make them sift through dozens of pages of search engine optimized mumbo-jumbo"

There is a reason why the business consultant's classic opening question to a CEO is, "What business are you in?" Of all the complex issues with which corporate leaders have to contend, this simple query is probably the most troublesome.

Knowing who you are, what you do, and why your prospects should do business with you seems like something that every business professional should be able to rattle-off at the drop of a business card. But ask this question and what you get is a rambling explanation of company products combined with a series of B-school platitudes about striving to work hard to deliver the best widget.

Call it a value proposition, an elevator pitch or simply your 'raison d'etre.' What matters is delivering your marketing message in a memorable manner with a human voice: the single most effective communication tool at your disposal.

Nothing compares to the impact and meaning conveyed by a professional Web-video host or voice-over announcer delivering a well-crafted presentation that tells your brand story.

Nothing conveys the infinite variation, subtlety, and nuance of character like a real person: a human being who makes eye contact and talks directly to you.

It's called communication and isn't that what websites are supposed to do? And it can all be done in sixty seconds, that's 136Words© of signature video and/or audio.

You may have dozens of pages of text on your website, crammed with information that few will ever actually read. But by adding only sixty seconds of video and/or audio, professionally written and delivered, you will turn your website into something useful: a marketing messenger with brand-defining impact; one that makes you standout from the competition.

Contact MRPwebmedia at 905.764.1246 or email info@mrpwebmedia.com to find out how you can implement 136Words© on your website.

Category:

Howto & Style

Tags:

• MRPwebmedia
• 136words
• Audio
• Video
• Web Marketing