Pilot FriXion Ball Erasable Pen - Experiential marketing

In 2008, Pilot FriXion erasable pen was launched in Israel. This revolutionary pen that can erase and rewrite text was manipulated by students who wanted to cheat on their exams and fake documents.

Solution: We took action and raised up the Anti FriXion unit, a special squad with a sole goal to search and capture students who abuse the pen. Armed with a custom made - Pilot FriXion detectors, handcuffs and hand detectors, our branded unit raided all the major schools in Israel and promoted the pen in an indirectly experimental way.

Results: The campaign was a huge success and was mentioned on news sites, blogs, TV shows and radio. Sales were increased by 300%.

Category:

Entertainment

Tags:

• mizbala
• creative agency
• advertising
• pilot
• israel
• Experiential marketing
• marketing
• pilot frixion
• police
• security check

[TheMrDomingo]

its nice tho i dont think you can cheat in the real exam !

[mizbala1]

@TheMrDomingo

check this video: v=m8SWqs-VGHs

it's in hebrew, but you'll see the grade manipulation

[pezflower]

@TheMrDomingo You're thinking of the Sharpie Liquid Pencil.

Anything you hand write with the FriXion, from simple homework to a full composition, WILL VANISH @140F or 60C!

Just hope your Proffs have A/C and don't leave work that needs to be graded in their car, the sun, by a hot computer, etc. If grading really "takes weeks," it's just *your* grade you're risking. Easy for the Proff though, they just have to ink in a big red F.

NOT RECOMMENDED FOR BANKING, PAPERWORK or ANYTHING BEING GRADED!

[tabrion]

@TheMrDomingo You can erase it whenever. I just checked it myself on something I wrote over a week ago.

[jpceragon]

i don't get it 0__0

[TheExperiential]

Love it, what an idea! ;0)

[TheExperiential]

Haha, love it! :) Great stufff....

test.com

[TheMrDomingo]

@mizbala1 in my college exams it takes weeks for them to check and pen is permanent after 24 hour :O. btw no way would i cheat hehe

[TheMrDomingo]

@mizbala1 k thanks for reply