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Four major online advertising trends

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Uploaded by on Oct 5, 2008

Stanford Publishing Courses: http://publishingcourses.stanford.edu/

RJ Hilgers, Vice President of the red-hot Razorfish agency, describes four major trends affecting online advertising today: the proliferation of content, consumer expectations of control, distribution and accountability.

To learn more about Stanford Publishing Courses, visit: http://publishingcourses.stanford.edu/

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