We've been trying out different things with the agency's Eye Tracker and the iPhone. Eventually we succeeded in recording the user's gaze data with a Tobii Eye Tracker. We think this tool has great potential for both usability optimizing and mobile ad awareness tracking. We call it the AppEffect.
In this short video you can follow the eye movements of a user navigating through the app of Financial Times Deutschland.
Is this using the X120?
ThinkEyetracking 2 years ago