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How to associate smoking with freedom (the true propaganda story)

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Uploaded by on Jun 2, 2009

This excerpt from Adam Curtis' documentary "Century of the Self" produced in 2002 for BBC illustrates how Edward Bernays, the founder of the field of public relations, manipulated the masses into considering that the idea of women smoking must be associated with that of freedom. The background mechanism is being explained very clearly, and Edward Bernays himself, in an interview filmed in 1991 admits to what public relations really are at the origins.

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  • Psychological Operations... I found my home. ABN all the way!

  • "Mans desires must overshadow his needs." Well, look where that got us.

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