Axe Commercial - "Get Lucky" Acadia University

Axe Commercial
For educational purposes

Advertising and Promotion project
-This video is demonstrates our TV channel or our Axe campaign. In our project, we demonstrate the benefits of the current Axe brand and how these benefits appeal to existing Axe followers. In this project we also suggest a different direction for the brand. Instead of focusing on Attraction and seduction benefits, we want to emphasis alternative ways to get "lucky".

This video is just part of our 4 channel Axe campaign. We have also developed 2 print ads to be placed in Sports Illustrated, GQ, and Mens Health, 2 Internet banners, Billboard, and TV.

So, as a cap to our long project, I am posting the best of our content on YouTube for a few people to see what a few ad men can do with Photoshop, a camera and some promo knowledge.

JB
Innovative Insights Inc.

Category:

Entertainment

Tags:

• Axe
• Commercial
• Acadia
• University
• ads
• Lucky
• How
• to
• get
• laid
• Education
• Canadian
• Advertising
• Mens
• Health
• Sports
• Illustrated
• and
• promotion
• fast
• cars
• cleavage

[joeyobrien1]

hahahaha  mike is the man

[timmyg316]

Nice how in one shot there's nothing next to the money bag then then a few shots later theres $40. Mike really is lucky!