Layar, worlds first mobile Augmented Reality browser

Watch the new Layar 2011 video at
http://www.youtube.com/watch?v=HW9gU_4AUCA
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http://www.layar.com
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The first mobile Augmented Reality browser premiers in the Netherlands

Five Dutch content providers to participate in the worlds first AR browser

AMSTERDAM, Tuesday June 16th, 2009. Mobile innovation company SPRXmobile launches Layar, worlds first mobile Augmented Reality browser, which displays real time digital information on top of reality (of) in the camera screen of the mobile phone. While looking through the phones camera lens, a user can see houses for sale, popular bars and shops, jobs, healthcare providers and ATMs. The first country to launch Layar is The Netherlands. Launching partners are local market leaders ING (bank), funda (realty website), Hyves (social network), Tempo-team (temp agency) and Zekur.nl (healthcare provider).

How it works
Layar is derived from location based services and works on mobile phones that include a camera, GPS and a compass. Layar is first avaliable for handsets with the Android operating system (the G1 and HTC Magic). It works as follows: Starting up the Layar application automatically activates the camera. The embedded GPS automatically knows the location of the phone and the compass determines in which direction the phone is facing. Each partner provides a set of location coordinates with relevant information which forms a digital layer. By tapping the side of the screen the user easily switches between layers. This makes Layar a new type of browser which combines digital and reality, which offers an augmented view of the world.

Dutch launch
The premier launch is for the Dutch market. Launching content partners are ING (ATMs), Funda (houses for sale), Hyves (social network hot spots) Tempo-team (jobs) and Zekur.nl (healthcare providers). Layar will be launched per country with local content partners in order to guarantee relevent results for the end user. SPRXmobile is planning further roll-outs, together with local partners, in Germany, the UK and the United States this year. SPRXmobile wil continue with regular releases of new layers after each local launch. The Layar application will be available via the Android Market. Other handsets and operating systems are in development with a prime focus on the iPhone 3G S.

SPRXmobile

Layar is developed by SPRXmobile, a mobile innovation company.

Eventually, the physical and the virtual worlds will become one. Many visions on Augmented Reality have already been developed, but we are proud to be able to bring this one step closer to reality, says Raimo van der Klein, co-founder of SPRXmobile.

More information:
http://layar.eu en http://www.sprxmobile.com.

Category:

Science & Technology

Tags:

• ar
• augmented reality
• sprx
• sprxmobile
• mobile
• android
• hyves
• funda
• tempo team
• ing
• wegwijzer
• unive
• zekur

[p1zzaman]

I never asked for this

[IAMJ4E]

Its simple as heck. You point your camera, the display shows you information and interactive details. I have layar on my phone, and 1 layar I use is the crime one. Shows all the crimes that have happened recently wherever I am pointing the camera. I can see all the burglaries in my neighborhood within a .5km radius for the last month by just looking around with my camera.

[tuliouel]

Esse app fica pegando a localização geográfica, assim como o IMEI do aparelho, principalmente nas ocasiões em que alguns (outros) aplicativos são instalados ou atualizados. Tudo isso sem que o usuário permita ou perceba. Percebi isso porque instalei o LBE Privacy Guard e detectei isso. Que FIQUE CLARO que isso tudo acontece SEM QUE o app esteja aberto ou funcionando. Isso tudo ocorre à surdina. Sem ordem do usuário. O app abre sozinho e faz isso sem avisar, e sem que ele esteja sendo usado!

[fbiseyal]

They really had those phones just two and a half years ago?

[endestew]

@Ubannedme Austrian accent.

[Skinnyoompalumpa]

one step closer to river of gods

[savcob]

Do I still need the eyes and the brain..just asking..

[mdmarketingdigital]

Redondos de Ricotta say: "Future has arrived"

And it did.

Great work, from Argentina @MD Marketing Digital

[Edgarssprogis]

I used to use gps like you but then I got an layar in my knee

[nemostert]

thumbs up for amsterdam!!!!