Layar, worlds first mobile Augmented Reality browser

Watch the new Layar 2011 video at
http://www.youtube.com/watch?v=HW9gU_...
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http://www.layar.com
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The first mobile Augmented Reality browser premiers in the Netherlands

Five Dutch content providers to participate in the worlds first AR browser

AMSTERDAM, Tuesday June 16th, 2009. Mobile innovation company SPRXmobile launches Layar, worlds first mobile Augmented Reality browser, which displays real time digital information on top of reality (of) in the camera screen of the mobile phone. While looking through the phones camera lens, a user can see houses for sale, popular bars and shops, jobs, healthcare providers and ATMs. The first country to launch Layar is The Netherlands. Launching partners are local market leaders ING (bank), funda (realty website), Hyves (social network), Tempo-team (temp agency) and Zekur.nl (healthcare provider).

How it works
Layar is derived from location based services and works on mobile phones that include a camera, GPS and a compass. Layar is first avaliable for handsets with the Android operating system (the G1 and HTC Magic). It works as follows: Starting up the Layar application automatically activates the camera. The embedded GPS automatically knows the location of the phone and the compass determines in which direction the phone is facing. Each partner provides a set of location coordinates with relevant information which forms a digital layer. By tapping the side of the screen the user easily switches between layers. This makes Layar a new type of browser which combines digital and reality, which offers an augmented view of the world.

Dutch launch
The premier launch is for the Dutch market. Launching content partners are ING (ATMs), Funda (houses for sale), Hyves (social network hot spots) Tempo-team (jobs) and Zekur.nl (healthcare providers). Layar will be launched per country with local content partners in order to guarantee relevent results for the end user. SPRXmobile is planning further roll-outs, together with local partners, in Germany, the UK and the United States this year. SPRXmobile wil continue with regular releases of new layers after each local launch. The Layar application will be available via the Android Market. Other handsets and operating systems are in development with a prime focus on the iPhone 3G S.

SPRXmobile

Layar is developed by SPRXmobile, a mobile innovation company.

Eventually, the physical and the virtual worlds will become one. Many visions on Augmented Reality have already been developed, but we are proud to be able to bring this one step closer to reality, says Raimo van der Klein, co-founder of SPRXmobile.

More information:
http://layar.eu en http://www.sprxmobile.com.

• Category

  Science & Technology

[p1zzaman]

I never asked for this

[IAMJ4E]

Its simple as heck. You point your camera, the display shows you information and interactive details. I have layar on my phone, and 1 layar I use is the crime one. Shows all the crimes that have happened recently wherever I am pointing the camera. I can see all the burglaries in my neighborhood within a .5km radius for the last month by just looking around with my camera.

[Carla Abanes]

drained my batt trying to use this one.

[Climberson]

Cool technology! And extremely repulsive soundtrack in the video...

[smurfiennes blue]

its indeed an indonesian word, however it doesnt mean layer. layar as a verb means to sail, or as a noun means a sail or a screen (f.i. cinema screen). layer on the other hand, in indonesian is lapis. i assumed they chose the word layar to represent sailing (instead of surfing the net?) or to add the use of the screen in 2 way streams?

[theocan]

As great as it is.. I've been scanning all over town but not a single thing came up.. :/

[Ali Hodjat]

that is wonderful , but i think its not really applicable

[gemmalyn trinidad]

superdooper like



[necesito dinero urgente]

I love it!!!

[uramoty]

20120904時点で、1,491,645 も見られてる！

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