Layar, worlds first mobile Augmented Reality browser
Sign in to YouTube
Sign in to YouTube
Sign in to YouTube
Uploaded on Jun 15, 2009
Watch the new Layar 2011 video at
The first mobile Augmented Reality browser premiers in the Netherlands
Five Dutch content providers to participate in the worlds first AR browser
AMSTERDAM, Tuesday June 16th, 2009. Mobile innovation company SPRXmobile launches Layar, worlds first mobile Augmented Reality browser, which displays real time digital information on top of reality (of) in the camera screen of the mobile phone. While looking through the phones camera lens, a user can see houses for sale, popular bars and shops, jobs, healthcare providers and ATMs. The first country to launch Layar is The Netherlands. Launching partners are local market leaders ING (bank), funda (realty website), Hyves (social network), Tempo-team (temp agency) and Zekur.nl (healthcare provider).
How it works
Layar is derived from location based services and works on mobile phones that include a camera, GPS and a compass. Layar is first avaliable for handsets with the Android operating system (the G1 and HTC Magic). It works as follows: Starting up the Layar application automatically activates the camera. The embedded GPS automatically knows the location of the phone and the compass determines in which direction the phone is facing. Each partner provides a set of location coordinates with relevant information which forms a digital layer. By tapping the side of the screen the user easily switches between layers. This makes Layar a new type of browser which combines digital and reality, which offers an augmented view of the world.
The premier launch is for the Dutch market. Launching content partners are ING (ATMs), Funda (houses for sale), Hyves (social network hot spots) Tempo-team (jobs) and Zekur.nl (healthcare providers). Layar will be launched per country with local content partners in order to guarantee relevent results for the end user. SPRXmobile is planning further roll-outs, together with local partners, in Germany, the UK and the United States this year. SPRXmobile wil continue with regular releases of new layers after each local launch. The Layar application will be available via the Android Market. Other handsets and operating systems are in development with a prime focus on the iPhone 3G S.
Layar is developed by SPRXmobile, a mobile innovation company.
Eventually, the physical and the virtual worlds will become one. Many visions on Augmented Reality have already been developed, but we are proud to be able to bring this one step closer to reality, says Raimo van der Klein, co-founder of SPRXmobile.
http://layar.eu en http://www.sprxmobile.com.
Standard YouTube License
- 0:37 Augmented Reality Business Cardby augmentedrealitylabFeatured 132,539
- 19:46 EG5 Ralph Osterhoutby eg 7,320 views
- 5:27 Augmented Reality Sandbox with Real-Time Water Flow Simulationby okreylos 1,569,841 views
- 6:00 GoWeb3D Augmented Reality on Layar Reality Browserby Dave Elchoness 15,268 views
- 3:01 Live Augmented Reality-National Geographicby AvatarSupiddGuy 308,327 views
- 32 videos Play all Augmented Realityby ProgramerFromLviv
- 10:40 iPhone 3GS vs HTC Hero Part 1by phonedog 1,443,601 views
- 8:05 Matt Mills: Image recognition that triggers augmented realityby TEDtalksDirector 103,384 views
- 6:35 Augmented Realityby Philadelphia Science Festival's channel 20,056 views
- 6:22 Layar Augmented Reality App for iPhone 3GS (Review)by wwwinsanelygreatmac 45,953 views
- 2:42 Top 5 phones at Mobile World Congress 2011by WhichWebsite 294,858 views
- 1:38 General Motors Augmented Reality Windshieldby Mashable 90,446 views
- 2:58 Follow Me™ augmented reality navigation, test drive (ROUTE 66)by Route66Training 570,387 views
- 1:05 Layar Reality Browser 2.0 - Avalaible Globallyby malens 78,335 views
- 6:06 Layar: ¿Cómo Funciona?by AndaluciaLab 60,759 views
- 3:18 Sesame Street Augmented Reality Dolls Take AR to the Next Levelby minipcpro 123,437 views
- 0:52 NAi presenteert augmented reality appby IN10TV 49,320 views
- 0:45 Augmented Reality Game Example - Future of Augmented Reality Gamingby AnAugmentedReality 196,975 views
- 1:11 iPhone in iPhone - augmented reality app for Orange Telecomby Ori Inbar 204,703 views
- 0:39 Layar Man Episode 1 「みんなのヒーローLayarMan」by LayarJapan 59,528 views
- 1:30 iPhone Augmented Reality Navigationby Robert Winters 154,880 views
- Loading more suggestions...