1953 Studebaker TV commercial.mov

Aaron Severson over at ateupwithmotor.com shines a light once again on orphan cars.

This time he's written about some of Studebaker's most handsome vehicles in an article called "The Once and Future Coupe: The Loewy Coupes and the Studebaker Hawk."

At Torq-O, we pulled up the rug and slid through the trap door searching for some media to help him tell his story. From the Torq-O Media Archive, here's some celluloid that hasn't been seen since 1953.

Check out Aaron's story, and then slide over to Torq-O.com for more Studebaker content!

Category:

Autos & Vehicles

Tags:

• Studebaker
• Loewy
• coupe
• orphan car
• torq-o
• ateupwithmotor.com

[Jbacks57]

@50zcarsman Agreed! I owned a 1954 Regal Delux Commander 232 V-8 with wire wheels... best looking car around. The sedans were hideous--- unfortunately Studebaker screwed up & made more sedans when people wanted the coupes.

[Lanceisabeach]

beautiful car!

[AlaokDibar]

Beautiful car, like other Studebakers it was ahead of its time (and customer's tastes), just like the Avanti was.

[briquetaverne]

If they'd made a 4 door in the manner of the Honda Element or Nissan Juke where there's no visible rear door handle, they could have retained the 2 door line with the 4 door functionality.

[50zcarsman]

These cars looked great in coupe form (as shown here), but failed as sedans -- the lines just didn't transfer well to a four-door model. Even today they look ungainly, while the two-door is recognized as a true classic.

[50zcarsman]

The car shown in the vid is one of the first 500 off the line, as indicated by the tri-star hood ornament. Its design was so close to Mercedes' own trademarked star emblem that Mercedes sued Studebaker to get it removed. Studebaker entered into a consent decree to do that, and the star was replaced.

[themamagoatshow]

i think this had some inpacked for the Studebaker Avanti.

[silverbird58]

and lexus /camery think they have a good looking car

[MattTheSaiyan]

This looks like the kind of car King Kai (from dbz) would want to own. In other words, this car looks awesome.

[llanamejia]

Even today this car looks beautiful, modern and desirable.