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MASTER SERIES: Gary Land Diagrams Lighting for Adidas and Lionel Messi Campaign

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Uploaded by on Aug 17, 2011

Learn More at: http://www.profoto.com/us/master-series-gary-land-diagrams-lighting-adidas-an...

The Adidas F50 campaign, featuring soccer superstar Lionel Messi, was no doubt exciting yet proved to be a bit of a challenge to shoot as Gary had to recreate a stadium within a studio.

Watch the video to find out how he got the job done. Hint: it includes a body double, a trip to Marseille and a very unique lighting situation.

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Howto & Style

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All Comments (20)

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  • @cisys Ohhh I see Camp Nou. I get you,and i stand corrected... Hey if Chile played Mexico at Camp Nou, Argentina can decide to play against Mexico in a friendly there someday. Might never know...

  • @shadowing00 I promise you that the stadium shown at 3.17 is the Camp Nou. The red ad-hoarding at the bottom says Barca in the text and the sponsors either side of the scoreboard are Estrella Damm and Voll-Damm. Those signs are still there today. Wikipedia them and see where these companies are based. That is the Camp Nou. End of story. Do a google image search for 'Mes Que Un Club' and you'll see this very same view.

  • @cisys The stadium is not Camp Nou... Its a French Stadium,said so by Gary at 3:17

  • Ha. Its funny hearing my dad talk about his job on youtube. He sounds more professional than he does at home.

  • @nahuco I just found it on your web site, nice.

  • Could you upload the image, I want it as wallpaper! THNX

  • yep see his blog, page 12. me thinks something is clearly askew..

    but regardless, with all that post, this boat load of lights, whether profoto or broncolor, is very unnecessary... to the point of being kinda stupid... but then if you own all the gear yourself and charge the client a rental fee that is proportional to the amount of gear used... hum, never mind, I take it back.. genius

  • c pourri

    

  • on gary lands blog around page 12 there are posts from a shoot with messi and adidas showing behind the scene photos of the set. broncolor packs, heads,and mods were used. so profoto has some explaining to do unless he shot another campaign for adidas with lionel messi on turf in a studio with a boat load of lights

  • @alejo0o0o Not in 2009 when he wore the number 18. /watch?v=v0PyMprGiqs

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