Building the New MFA

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Uploaded by on Nov 18, 2009

Neoscape produced a marketing film for the Museum of Fine Arts, Boston as an integral part of its record-breaking $500 million fundraising campaign. Through close collaboration with the Museum team, Neoscape refined the many project components, both building- and mission-centric, into a concise and engaging movie. The Museum has received additional benefits from the film by using it in discussions with regulators, as well as for employee orientation and Museum visitor information. The museum building expansion, designed by Foster + Partners, includes the addition of an American Wing, the creation of the glass-enclosed Shapiro Family Courtyard, and an expansion of space for Contemporary Art.

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