How to Adapt TV ADs for DVR/TiVo

For my senior thesis I studied the effects of the DVR on todays television commercials, with the conclusion that the standard T.V. advertisement was becoming obsolete I developed a thesis project that would break down the necessary elements needed to sell a product, register the name, show it and tell/show what it does. Through this I came to the conclusion that the commercial can still function during fast forward if it focuses on these three eliminates.

Category:

Education

Tags:

• commercial
• ad
• advertisement
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• energy drink