Facebook Mercedes Benz PGA RFID Like.mov

Dimensional Communications Inc. (www.dimcom.com) chose to leverage Facebook and RFID through ODIN's EasyConnect solution for their client Mercedes-Benz at the 2011 PGA Championship in Atlanta, GA.

The Mercedes-Benz branded RFID "Performance Pass" allowed users to automatically update their Facebook accounts without fumbling for mobile phone applications, typing updates, or having to stop what they were doing. A simple wave of the "Performance Pass" in front of an RFID reader embedded in a custom Mercedes-Benz kiosk activated the Facebook EasyConect solution.

Dimensional also incorporated the RFID tag into the scheduling for the "Putt Lab" and "Swing Analysis" so that participants would not have to take the time to enter their information again when signing up for a time slot to play the games. It was such a big success Dimensional and Mercedes-Benz have decided to leverage the same EasyConnect solution at the 2011 US Open Tennis Tournament.

ODIN's EasyConnect solution can be found at http://www.ODINRFID.com/RFID-social-media

Social Media Experiences like can optimizes EdgeRank and Newsfeed appearance on Facebook. Brands can get a 20-30 times improvement in ad investment connecting Facebook and other Social Media sites through RFID using ODIN's RFID Platform EasyConnect.

Category:

Science & Technology

Tags:

• RFID Facebok
• PGA
• EdgeRank
• Newsfeed optimization
• marketing
• location
• like
• connect based services
• event marketing
• mercedes
• golf google

[lukemunnell]

If I hear "leverage" as a verb one more time...

[xsspeedchoppers]

I like that music

[cyrus4731]

ODIN has a product "Photo Spot" which leverages EasyConnect and has an integrated camera. So it can take a photo and post it on Facebook. Photo Spot also has optional floodlights for poorly lighted environments. Let us know if you have any other questions. You can contact us at info@odinrfid.com and we'll be more than happy to help you get all the information you need.

[BenClemens100]

You mention photo updating in the video but I did't see how it works. I am very interested in photo capture for an activation - we're trying to get higher ranked edge objects for our client, so we want tagged photos. Does EasyConnect do photo capture and posting and would it work in a stadium where lighting may be inconsistent?

[PJSweeney007]

This was such a big hit Mercedes decided to do the same activation at the US Open Tennis Tournament.