Webinar - Beyond PPC: 8 Ways to Increase Conversions With Call Tracking

Host:
Greg Sterling
Senior Analyst, Internet2Go - An Opus Research Advisory Service
Founder, Screenwerk.com

Panelists:
Josh Reznick, Founder and CEO, Datalot

Rick Finch, VP and General Manager, LendingTree® Autos

Todd Fisher, Co-founder, Call Tracking Metrics
http://www.twilio.com/solutions/call-...

A decade ago, the idea of pay-per-click advertising upended traditional approaches to lead generation. The response to an ad became something you could measure directly on the web. Today, everything is changing again. Thanks to new communications technologies, call tracking is becoming available to any business. The value of any form of advertising, whether it's a billboard, a radio spot or a TV ad, can now be calculated. The new approach makes it possible for publishers in general and directory owners in particular to be fairly compensated for the value of truly great leads.

In this webinar, industry innovators will describe what works in the new world of pay-per-call, performance-based and mobile advertising. They will lay out the best practices for call tracking that can help you increase the value of your web leads by an order of magnitude.

You'll also learn about: A call tracking feature that can increase close rates 20x 2 things you must include in a mobile ad or website 4 ways to optimize content for call tracking

• Category

  Science & Technology

[Cazoomi]

Great deep dive on how to use Twilio call tracking using examples.  If any users have NetSuite they should check out SyncApps and our call tracking solution which works as Rick describes for his business as well.

[cityshots]

working for me!